With an aim to create awareness on the perils of illicit liquor, The Quint and global brewer AB InBev came together to organise an event called #DontPegOnPoison. Through expert discussions and panels, ‘Don’t Peg on Poison’ aimed to drive awareness on the growing spate of illicit-alcohol related deaths and tragedies, through insights from stakeholders, policy makers, as well as the activists on ground.